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Big Brother Nigeria Online Epdes Movie Stars With
Big Brother Nigeria Online Epdes How To Build Music

Regardless of whatever he goes on to do, Laycons character module is a direct progeny of Efe Ejeba.

Earlier in July when Big Brother Naija rolled back into town after its one-year hiatus, powered by a lavish budget and turbocharged by its ever-willing phalanx of viewers and on-the-go commentators, it felt inevitable that the 24-hour reality TV show would slowly but surely alter the nature and scope of leading conversations across social platforms in the coming months.

Throwing up a mix of viral memes, funny pictures, media heartthrobs, pantomime villains, and enough contentious moments to last a lifetime per season, the ubiquitous TV show over the years has morphed into the sort of well-oiled pop-culture machine.

The show is dually established in online circles and on the wider Nigerian consciousness to much the same extent as any previous television fixtures from the yesteryears.

Big Brother Naija, however, stands apart from those other reality shows because of its roving roster.

Apart from the immutable cameras of the widely-watched show that satiates Internet curiosity, one of the most important factors that have helped build traction is the sheer diversity of the contestant pool that makes their way into the house every year.

Sans criticism of stereotypical character casting, there have been business owners, fitness enthusiasts, aspiring actors, pilots, musicians, and models who have sought to use the Big Brother platform as a launching pad for their lofty aspirations.

Big Brother Nigeria Online Epdes Movie Stars With

Nollywood has, perhaps, been the biggest beneficiary of those dreams; with the high premium placed on publicly-recognisable faces in Nigerias movie industry, ex-BBNaija housemates like Alex, Tobi, and Bisola have navigated the path from reality TV characters to movie stars with relative ease, appearing in a number of high-profile productions since their time in the house.

The link with the movie industry has also been engendered by the showrunners on multiple occasions across previous seasons, with a number of Nollywood icons visiting the house to discuss and socialise with housemates.

And the benefits for the brands visibility have been clear: Nollywoods leading lights are co-opted into the emotional whirring of the show, and bring their sizeable followings into the mix also, thereby amplifying the drama and intrigue that BBN thrives on.

Curiously, for all its masterful understanding of the buttons that push the cultural plain and the Nigerian psyche, the Big Brother Naija brand has, perhaps unconsciously, relegated music to the backburner of the show.

In a country revered for its innovative music community, iconic acts, and devoted fandoms it inspires, music has never been conspicuously written into the multi-layered, plot-shifting grand story of the show; instead, the art form had always been limited to a form of aesthetic and used, at other times, as content filler.

Belatedly, as the early weeks have shown, the music industry is colliding with Big Brother Naija.

In the time since the reality show has returned to screens all over the country, and as subtle subplots are being planted, it is not hard to pick up on the fact that some of the biggest conversations to come out of the house have been predicated on music, the characters around it, and their intersection with the wider ecosystem.

On opening night, music fans, journalists, and artists were pleasantly surprised to see some representation from their industry as a number of music personalities got introduced to the public as part of the Lockdown class.

Big Brother Nigeria Online Epdes How To Build Music

This is not to suggest that Big Brother Naija has never had a dalliance with music culture in the past, alumni like Efe Ejeba, K.Brule, and Debbie Rise have used visibility from the show to build music careers of some note, the only key difference is that the parameters of the relationship between the music industry and reality TV is moving beyond the ideation of a need to deliver unheralded talent from the fringes to the thick of national conversations.

Big Brother Naija is freeing itself of the responsibility of spotting the remotest talents and casting a wider net on music industry hotspots like Lagos and Port Harcourt to present stars that more closely fit into the industrys scale of preference.

A natural consequence of that is the inclusion of Laycon and Tolanibaj as contestants this year.

Both participants are fairly known in the Lagos music ecosystem and that drives up conversations around them and, by extension, the show in the city that moonlights as Nigerias cultural capital.

To be clear, this recognition is the key difference between a Laycon and an Efe Ejeba.

Where one came on the show as a gifted but unrefined outsider with dreams of music glory, the other is seasoned in the inner theatrics of the industry and has a slew of partnerships to offer up as proof of artistic legitimacy and cultural currency.

In proving of its power, mere hours after being introduced as a housemate, Laycons album, ironically (or perhaps strategically) titled Who is Laycon, was on the trending list of all major music stores in Nigeria and has continued to chart.

In the weeks after, his profile has been bolstered as has his social media following in ways that no other form of targeted marketing or PR gimmicking could have mustered.

Just last night as his Hiphop song featuring Deshinor raved through this weeks House party, online viewers were as full of support as the housemates in reaction to hearing one of Laycons tracks.

Big Brother Nigeria Online Full Episodes